Is “Big Box” Fertility Care the Right Choice? What Patients Should Consider Before Choosing a Provider
The recent announcement of a partnership between Costco, Sesame, and IVI RMA North America has introduced a new model of fertility care aimed at improving affordability and accessibility. While the initiative highlights reduced costs and streamlined coordination, it also raises an important question for patients: Is fertility care becoming too transactional? The Rise of Retail-Driven Healthcare The Costco–Sesame […]